The curriculum

Every module, lesson by lesson.

11 modules · 52 lessons · roughly 12 hours of structured training, each module ending in a concrete outcome.

01

Finding Content to Resell

Where to find PLR, MRR, licensed content, ebooks, templates and other digital products worth putting your name on.

You have a shortlist of vetted sources and two products worth building on.

  1. 01What content reselling actually is12m
  2. 02The marketplaces worth your money15m
  3. 03Judging source quality before you buy13m
  4. 04Choosing a niche you can actually serve14m
  5. 05Building your sourcing shortlist10m
02

Understanding Usage Rights

How to read a licence line by line, what you may and may not sell, and how to keep records that protect you.

You can verify resale rights on any product in under five minutes.

  1. 01PLR, MRR, RR and personal-use rights explained16m
  2. 02Reading a licence line by line18m
  3. 03Red flags: what an unsafe licence looks like12m
  4. 04Keeping licence records and receipts8m
  5. 05Terms, refunds and disclaimers for digital goods13m
03

Content Creation & Repackaging

Turn licensed source material into a product that feels original, valuable and worth paying for.

You ship a finished product with covers, files and a delivery structure.

  1. 01Rewriting and restructuring source content20m
  2. 02Adding your own frameworks and examples14m
  3. 03Designing covers, mockups and visuals17m
  4. 04Bundling one product into an offer suite14m
  5. 05Preparing delivery files11m
04

Branding Your Products

Why two identical products sell at wildly different prices, and how to build the brand that earns the higher one.

You have a name, a voice, a visual identity and a positioning statement.

  1. 01Naming and visual identity on a budget15m
  2. 02Finding your brand voice12m
  3. 03Writing the offer: promise, proof, price18m
  4. 04Premium positioning without hype12m
05

Build Your Website

A full walkthrough of the site your products sell from — domain, platform, pages, structure and mobile.

Your website is live, fast and structured to convert.

  1. 01Domain, hosting and business email14m
  2. 02Choosing a platform: hosted vs. self-built14m
  3. 03The page structure that converts19m
  4. 04Writing the homepage15m
  5. 05Mobile optimisation and speed12m
06

Setting Up Your Storefront

Product pages, checkout, payments and automatic digital delivery — the machinery behind every sale.

You can take a real payment and deliver files automatically.

  1. 01Writing product pages that sell17m
  2. 02Payments and checkout setup16m
  3. 03Automatic digital delivery13m
  4. 04Email capture and receipts11m
  5. 05Trust elements and policies12m
07

Pricing & Packaging

Price points, tiers and bundles — and the maths behind each of them.

You have a three-tier price ladder with a reason behind every number.

  1. 01How buyers judge price12m
  2. 02Pricing ladders: tripwire, core, premium16m
  3. 03Bundles, order bumps and upsells14m
  4. 04Discounting without damaging the brand11m
08

Marketing Mastery

TikTok, Instagram and Facebook content that drives buyers, plus the weekly rhythm that keeps it running.

You run a repeatable weekly marketing routine instead of guessing.

  1. 01Short-form content that drives buyers, not views21m
  2. 02TikTok: hooks, formats and posting cadence18m
  3. 03Instagram: Reels, carousels and profile setup16m
  4. 04Facebook: Reels, groups and pages14m
  5. 05Batching two weeks of content in one session15m
09

Sales Funnels

Lead magnets, email sequences and the path from first view to paid customer.

You have a working funnel from lead magnet to purchase.

  1. 01Funnel anatomy for digital products14m
  2. 02Lead magnets that attract buyers13m
  3. 03Welcome, nurture and launch email sequences18m
  4. 04Landing pages and conversion copy16m
  5. 05Tracking and fixing the biggest leak14m
10

Customer Delivery & Support

Getting the product into the buyer's hands and handling everything that follows.

Delivery, refunds and support run without you improvising each time.

  1. 01Delivery systems and access control12m
  2. 02Support templates and response times12m
  3. 03Refunds, chargebacks and disputes13m
  4. 04Collecting reviews and testimonials with permission11m
11

Scaling Your Business

Read your numbers, fix the leaks, add volume and buy back your time.

You know which metric to fix next instead of adding random tactics.

  1. 01The four numbers that decide your revenue14m
  2. 02Raising average order value13m
  3. 03Testing paid traffic with a small budget15m
  4. 04Systems, automation and outsourcing15m
  5. 05Working toward $5K–$10K/month: the maths, honestly19m