01
Domain setup
Pick a domain that is short, spellable out loud and free of hyphens or numbers. Check the name is not already trademarked in your category before you buy it.
Your website blueprint
Digital Product Website Blueprint
Build your own professional digital-product website from scratch — ten chapters, from buying the domain to the final launch checklist.
Ten chapters, one finished website
- Written for beginners, no coding required
- Step-by-step instructions per section
- Copy frameworks you can fill in directly
- Pre-launch checklist before you go live
Included with your enrolment — verified against your Shopify order.
02
Homepage
Above the fold you need four things: who it is for, what it does, proof, and one button. Everything else can wait.
03
Product pages
Structure: promise, what's inside, who it is for, preview images, objections, price framing, guarantee, call to action.
04
Checkout
Fewer fields means more completed orders. Email and payment details are usually enough for a digital product.
05
Digital delivery
Deliver automatically the moment payment clears. Manual delivery breaks the first time you make a sale while asleep.
06
Email capture
Offer one useful thing in exchange for an email — a checklist, a mini-guide, a template. Not 'join our newsletter'.
07
FAQ
Write the FAQ from real objections, not imagined ones. Every support email you receive is a new FAQ entry.
08
Trust elements
Terms, privacy policy, refund policy and a real contact route are the minimum. They are also the cheapest conversion improvement available.
09
Mobile optimisation
Most of your traffic will arrive from a phone via short-form content. Design the mobile view first.
10
Launch checklist
Run a real paid test order and confirm delivery, receipt and access all arrive.